INFLUENCE OF SHARIA MARKETING CHARACTERISTICS ON CUSTOMERS' SAVING INTEREST AT INDONESIAN SHARIA BANK MAKASSAR BRANCH

نویسندگان

چکیده

The study aims to measure, investigate, and examine how Islamic This determine the influence of characteristics Sharia Marketing which consists Theistic (Rabbaniyyah), Ethical (Akhlaqiyyah), Realistic (Al-Waqi'yyah) Humanistic (Al-Insaniyyah) variables on interest in saving find out dominant variable that simultaneously influences saving. is a quantitative research with descriptive method. data collection by distributing questionnaires. methods used test hypothesis Multiple Regression Analysis. results are: (1)the has positive insignificant saving, (2)the significant most That can be interpreted increasing customer at Bank Syariah Indonesia.

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ژورنال

عنوان ژورنال: Jurnal Riset Bisnis dan Manajemen

سال: 2023

ISSN: ['1979-0600', '2580-9539']

DOI: https://doi.org/10.23969/jrbm.v16i2.7385